|
Marketing CRM teams say e-mail marketing continues to deliver. "Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. "Keeping abreast of email trends is a must for marketers who want to ensure that their brand rises above the competition. "Failing to adhere to new standards can damage brand trust and reputation and risk losing subscribers. While, at the same time, being able to harness ever more sophisticated email content can lead to more engagement – which also means better deliverability, more conversions, and a stronger community for your brand. "To save you time, I have compiled a list of the key email trends for 2022." - April Mullen |