"Narrative is a form of cultural grooming. In all societies, stories are how we reinforce the beliefs that our tribes live by. This is why politicians construct narratives before going to war. If the narrative is strong enough, we will put our lives on the line for it.

"Trabian Shorters asks for a show of hands in the room if common stats — like black poverty is high — sound familiar. He then asks for people’s familiarity with an opposing stat. Everyone was familiar with the negative stats but not the positive ones. Nobody is familiar with the black-owned business rate, while everybody seems familiar with the unemployment stat.

"It’s easy to tell the story of black and brown people in deficit, as a failure or a threat, in detail. But nobody can tell a detailed story about the successes and contributions of black and brown people."

"If you remember nothing else, remember: Defining people by their challenges is the definition of stigmatizing them." - The Communications Network

Article: Asset Framing: The Other Side of the Story