Design The organic colors and soft shapes that seduced me as a young man Die Schwebe Leise (hairdryer), Philips, 1978 I turned 18 in 1971. That year I drove from the Berkshires to Cambridge to visit Marimekko, Bowl and Board, a shoe store that sold Danish clogs and one of the very first Urban Outfitters. It was one of my first introductions to design and I was in heaven. So, this book had me at hello. The soft, globular, color-coordinated promise of products that can soothe your soul is so seductive. Book Review: ‘Soft Electronics’: this polychromatic old consumer tech will blow you away.