A really nice example of a clean and clear brand identity Reducing your brand promise to a simple statement of how you help is tough work. Add the challenge of expressing that promise visually and as a positive web experience and the work becomes exponentially more difficult. So I was really impressed this week when colleague Marc Lesser shared his organization’s new website. I’m especially impressed with the elegantly straightforward way the landing page describes the benefits of using mindfulness as a leadership development tool, which is what they do. Website: Search Inside Yourself Leadership Institute