When you think about it, most branding is "folk branding".
"For decades, shopkeepers up and down Britain have intuitively understood one of the key principles of branding. It's about taking an inanimate product or an intangible service and investing it with a personality. Something to which people can relate on a human level.
"They've also worked out the simplest way to do it. Just take your product or service and put 'Mr' in front of it. Or in some cases, Mrs or Miss. It's a great way to describe what a shop does and personalise it – all in one short, memorable name.
"The result of this instinctive 'folk branding' is a lively cast of characters who cheer up the everyday shopping experience for millions of people."
Mr. Blog was a really fun project initiated by "Mr. N. Asbury and Mrs. S. Asbury". In 2010 they started to scout Google Street View for storefronts that featured a "Mr.", "Mrs." or "Miss" in their name. I'm not sure when they stopped, but they left behind a rabbit hole of fun.
Blog Project: Mr. Blog.