"Fossil-fuel companies, like ExxonMobil, know they’re no longer, um, en vogue. According to a 2019 Yale survey, 57% of Americans think fossil-fuel companies are at least partly responsible for the damages caused by global warming. In turn, ExxonMobil, BP, and Chevron spent a combined $223 million on digital and television advertising in 2019, according to Kantar estimates.

"Many of these ads include messaging around renewable energy efforts. For example, a Chevron commercial tries to give the impression that it's “finding inspiration in nature” even though it spent only 0.2% of its annual capital expenditure budget on low-carbon energy sources, per a complaint against the corporation filed by environmental groups with the Federal Trade Commission this year.

"Now, one group of activists is trying to sever the ties between the creative + communications industries and fossil-fuel companies altogether.

"Clean Creatives is made up of nearly 400 creatives and 153 agencies that have each agreed to cut ties with—or at least never take on—fossil-fuel clients, like ExxonMobil, BP, Chevron, and the American Petroleum Institute. The group is funded by the nonprofit Fossil Free Media and was started in 2020 in response to a flood of advertising from fossil-fuel companies during the presidential election." - Ryan Barwick