"Many people don’t connect writing a case study with writing a story. The words sound so dry and clinical in comparison to the warm embrace of story. A case study is decidedly not cozy, and the subject matter is usually dry. It screams, 'Take me seriously!'

"But I’m a believer in looking at a case study like a story, especially when it comes to UX disciplines. A good story needs a plot, characters, and a conflict (user pain-points, anyone?) It also requires a beginning, a middle, and an end. When the storyteller leaves these things out, it’s harder for the reader (the hiring manager) to follow along. It’s difficult to understand where the project started, why it happened in the first place, and what the outcome was."