"How to be a good writer: Write with respect.

"Respect for the craft. And respect for the reader. It’s obvious. But it’s also hard to do — and increasingly rare.

"Lots of companies and digital products don’t respect their audience. They load their interfaces with uninspired headlines, clunky navigation labels, and an inconsistent brand voice. Worse is the new language of 'growth hacking.' Deceptive, annoying, occasionally illegal phrasing that’s designed to confuse or mislead.

"Writing with respect is more than the usual digital tropes about 'being friendly' or 'sounding human.' It’s about recognizing the power of words to influence the way people feel.

"Write with respect.

"There are lots of things you can start focusing on right away. Here’s eight." - Nick DiLallo

Article: Write With Respect