Really? When your hard-earned name brand becomes a liability because of your deaf-ear labor practices, just drop it? Ouch.
Twitter: @Nevada_Man
Last week the Kellogg Company surrendered their most valuable asset: they removed their name and logo from the packaging for Pop Tarts.
Some context first, from the Kellogg Company website:
"More than 100 years ago, W.K. Kellogg founded our company through his belief in nutrition and dedication to well-being.
"Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark.
"Today, W.K. Kellogg’s legacy continues to inspire us. Working together, we create moments of delight for people around the world with our well-loved brands.
"And as our company continues to grow, our people grow with it. Through our values-based culture, we create a stronger future every day — enriching communities and nurturing careers by putting people first in everything we do."
Today their belief in nutrition is represented by their Mini-Wheats, Fudge Shoppe, CHEEZ-IT, Chips Deluxe and FROOT LOOPS offerings.
And their dedication to their "values-based culture" is clearly shown in their current fight with many of their workers. "The move comes amidst a months-long strike involving about 1400 workers across four cereal plants, but Kellogg's says the design decision is about 'simplified' design, not a last-ditch effort to get around consumer boycotts."
How do you spell short-term profit? It's easy if you ignore long-term value.
Post: Kellogg's Removes Its Logo from Pop-Tarts Boxes