"Principle 1: Focus on the how, not just the what.
Principle 2: Start with potential, not the problem.
Principle 3: Care for the operating context.
Principle 4. Value history and lived experience.
Principle 5. Radically embrace a participatory approach...." - Samantha Veide

Article: 'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need