"The original utopian ideas came from Thomas More in his book Utopia, published in 1516. He talked about the problems of his current day, with the solutions based in a fictional society that included representative democracy, religious freedom, and no private property rights. Everyone participated in farming and had a trade, both men and women. And no one had to work more than six hours a day, which sounds pretty nice, actually.

"Utopia inspires people to change the world. It’s all about imagining a better society. Because it is fantasy, it can free us from the constraints of taken-for-granted norms and give us insights into other ways of being and doing. If we translate our utopian imaginings into principles to live by, it also helps us set goals.

"If we don't imagine the future we want, we're never going to get there. Instead, the future will be influenced by people who did imagine it but maybe whose values are different from our own." - Charlene Zietsma

Article: Why Business Should Imagine Utopia