Advertising, Social Messaging
Is this the first ever portrayal of Santa as gay in advertising?


 

"This year, Norway's Postal Service Posten’s annual festive spot is called 'When Harry met Santa' and features possibly our first-ever gay Father Christmas.

"The work of creative agency POL and produced by B-Reel Films, the name is a play on the 1989 classic film When Harry Met Sally while the ad not only celebrates Christmas but 50 years since Norway decriminalised homosexuality, too.

"In the creative, we meet a lonely man called Harry who develops a relationship with Santa over many years until the two finally get the courage to kiss.

"It’s a beautifully shot piece of work and comes in both a 45-second version and an almost four-minute version too. Check out both below:"

Video: When Harry Met Santa (45)

Long form:
Video: When Harry Net Santa (English Subtitles)

Article: “Mrs Clause Is Going To Be Pissed!” Finally, We Have A Gay Santa & People Are Loving It