Biomimicry (nature-inspired innovation) teaches us to quiet our human cleverness, and let nature’s 3 billion+ years of R&D lead the way.
"In their famous 'Think Different' 1997 television ad, Apple extolled the virtues of 'the crazy ones' — great thinkers and leaders like Albert Einstein, Amelia Earhart, Mahatma Gandhi, and Dr. Martin Luther King, Jr. We applaud their achievements, at the same time believing that we as a species would benefit immensely by instead holding nature as our greatest inspiration and mentor. Biomimicry (nature-inspired innovation) teaches us to quiet our human cleverness, and let nature’s 3 billion+ years of R&D lead the way. What better than nature to praise in the annals of innovation, strategy, and design? So, here’s to the real crazy ones. Let’s learn to emulate their strategies, and put their lessons to use."
Advertising Spot: Here’s to the Biological Ones – The Real “Crazy” Ones