"For the first time in human history, we have together created a confluence of crises — environmental, economic and sociopolitical — that threaten our own survival. But during the recent pandemic, we all learned firsthand that when those of us in influential positions — e.g., business leaders and consumers — exert a massive, shared effort, there is little we can’t achieve. We must now extend the urgent and necessary COVID-19 response we undertook to solve our other, equally critical challenges — starting with the climate emergency and economic and social inequality.

"In the face of these multiple worldwide crises, we’re primed for the most expansive and substantive global economic evolution we’ve experienced since the Industrial Revolution. Business leaders are best positioned to facilitate meaningful change not only for our bottom lines — but for the collective good.

"It’s about time we start telling a different story along those lines. Editing, rewriting and revising the whole business narrative."

Article: ‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose