How to make an empathy map. An Empathy Map is a tool that helps you empathize with your audience. They allow you to put yourself in the position of the user. They can be used to test a prototype design or in activities such as role playing to help better understand the needs of the user. Article: Design Thinking: Empathy Maps Will you help me spread the word? On February 15th, in collaboration with the Northampton Chamber of Commerce, I will be conducting a one-day Brand Camp just for non-profit organizations.  There is a really interesting learning community gathering (this week NEPR enrolled, as well as Traprock Peace Center and Riverside Industries), and there is still room for a few more. Will you help me spread the word by passing this link to your favorite non-profit leaders? I thank you, and they will, too. Workshop: Communicating Impact with Brand Clarity