"A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our choice.

"The stunt represented another way of how brands as of late haven’t shied away from getting political when they disagree with legislative decisions. Seemingly, it marks a new era of marketing in which there is more pressure on brands to appear to be genuine.

"In bold letters, the collective took out a full-page ad in the Sunday New York Times that stated: 'Access is dignity. Access is power. Access is freedom' and touted a site where readers can directly donate to activist organizations and find more information about reproductive freedom.

“'We’re not an activist organization, we’re just a business,' said Alexandra Fine, co-founder and CEO of women’s sexual wellness brand Dame Products. 'But when things like this happen, and then something happens again that feels even more restrictive, I feel like ‘what could we be doing?’”

Article: A Collective of Women’s Health Brands Rally Against Texas’ New Abortion Law