Humans, a NY creative agency, ditched its Manhattan studio in favor of an upstate motel that serves families and fish anglers.
The motel's reception area now holds furniture that was once in Human's Chinatown office, like the vintage velvet sofa and Bertoia chairs. DeSean McClinton-Holland.
I love this story. Rather than force-fit the regulars of the 1950s-era motel that they bought to conform to a city version of a rural fantasy, the principals of creative group, Humans, honored the traditions and needs of the motel's core customers. And they brought their international creative work with them. IMO, they deserve to use the name Humans. You go, Rachel. You go, Michael.
"They had no intention of turning the Roscoe into an Arnold House or Red Rose, upscale retreats nearby run by a new generation of Catskills hoteliers who seem to follow the same design playbook of greenhouse yoga studios, vintage Americana, and Scandinavian farmhouse aesthetics. The motel’s rates, about $95 a night, are the same as they were with the previous owners. 'Most people wouldn’t appreciate or respect the structure and the history,' says Jordan Kupserschmid, a 56-year-old regular who learned to cast a fly rod on the motel lawn as a kid. 'They could have just knocked down the entire thing and built a luxury resort or house. It could have gone any direction.' The biggest change Yaeger and Ray made is that you can now book a room online."
Article: When the Office Is a Fly-Fishing Motel