Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.
Gelo is a sustainable soap startup that claims to use 97% less packaging than soaps that rely on single-use dispensers. Rather than buy a new bottle of hand soap, the company encourages you to refill your old bottle with a pod of concentrated Gelo and water.
To promote their idea they have "launched an anti-single-use plastic campaign with a fresh angle: It gives kids the power to follow their parents around the internet with ads that constantly urge them to ditch single-use plastics and live more sustainably at home.
"The Parent Track, developed by Gelo in partnership with creative agency Mischief @ No Fixed Address, comes as more children than ever before are educating their parents on being more environmentally savvy."
While a clever way to tap into the influence that kids have on parents, I'm struck by two things: 1. Do we really want to teach our kids to track loved ones, even with good intentions? 2: In our local co-op I can buy a really nice bar soap called Just Soap. It has zero packaging, and no water, ever. Just sayin'.
Article: Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics