​

"Strolling through a kids’ clothing store is a lesson in gender stereotypes: The girls’ aisle is awash in pastels, sequins, unicorns, and princesses; the boys’ aisle is grounded in blues, greens, dinosaurs, and trucks. This presents problems for kids who don’t feel like they fit neatly into these gendered categories, or parents who don’t want their kids to feel trapped by these over-simplified notions of gender.

"Elizabeth Brunner, a San Francisco-based fashion designer, wanted to give her 8-year-old twins more clothing options. So she launched her own kids’ clothing label, StereoType, which offers comfortable clothes for everyday wear that aren’t explicitly masculine or feminine, but have qualities of both in each piece: There are black track pants embellished with sparkly stripes down the side; a comfy French terry blazer with colorful patches and gold trim; and a frilly purple skirt that can also be worn as a cape. The pieces, which cost between $30 and $129, are available exclusively on the StereoType website."

Article: Inspired by Her Twins, This Mom is Designing Clothes That Flip Gender Norms on Their Head