"The late Ken Garland’s First Things First manifesto, written in 1963 on the spur of the moment during a public meeting, has become a tradition of enduring protest that its originator could never have predicted. Last year, the fourth version of the text arrived and it’s the most urgent and powerful iteration to date." From the first declaration: "We, the undersigned, are graphic designers, photographers and students who have been brought up in a world in which the techniques and apparatus of adverting have persistently been presented to us as the most lucrative, effective and desirable means of using our talents. We have been bombarded with publications devoted ton the belief, applauding the work of The Who have flogged their skill and imagination to sell such things as cat food, stomach powders, detergent, hair restorer, striped toothpaste, aftershave lotion, before shave lotion, slimming diets, fattening diets, deodorants, fizzy wattle, cigarettes, roll-ons, pull-ons and slip-ons." From the fourth version: "We, the undersigned, are designers who have been raised in a world in which we put profit over people and the planet in an attempt to grease the wheels of capitalism and keep the machine running. Our time and energy are increasingly used to manufacture demand, to exploit populations, to extract resources, to fill landfills, to pollute the air, to promote colonization, and to propel our planet’s sixth mass extinction. We have helped to create comfortable, happy lives for some of our species and allowed harm to others; our designs, at times, serve to exclude, eliminate, and discriminate." Article: The Evolving Legacy of Ken Garland’s First Things First Manifesto