What musical mindsets can teach us about business innovation
"The skills that give musicians their creativity and dedication are the same skills that business people need to get ahead, argue Berklee College of Music VP Panos A. Panay and designer R. Michael Hendrix in their insightful debut. They survey a bevy musicians, producers, and songwriters who have succeeded both on the charts and in the business world: Björk, for example, was inspired by her practice of listening to the world around her to start a program with a venture capital fund in which they listened to their emotions as well as data to make decisions. Electropop songwriter Imogen Heap’s openness to experimentation led to her creation of the song 'Hide and Seek' after all her album files were deleted, as well as to design the Mi.Mu smartgloves (which come with software that links gestures to music)."
Book Summary: Two Beats Ahead: What Musical Minds Teach Us About Innovation