The New York Times has created a logo based on endless permutations of one typeface.
"The Research & Development (R&D) team at The New York Times has rebranded with a new generative logo, crafting a new identity for the department that stays true to The Times whilst reflecting its own new dynamic energy. The logo responds in real-time to data generated by the R&D team, and is based on their standard institutional mark which uses the font Karnak Black. By developing an algorithm that removes the curves from the Karnak letterforms, the R&D team have been able to create a dense set of points to be interfered with and distorted – creating an exciting way of controlling how the parameters of the letterforms interact with each other."
Article: The New York Times Has Rebranded Its R&D Department, with a Generative Logo Reflecting Its Experimental Nature