The 2021 Purpose Power Index found that the link between a company's reputation and purpose has grown stronger since 2019.
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"Published by the marketing and advertising agency StrawberryFrog and corporate reputation management company RepTrak, the 2021 Purpose Power Index is based on a survey of more than 6,500 respondents about more than 200 brands.
"Ecofriendly cleaning and personal care company Seventh Generation was the most purposeful company on the list, followed at No. 2 by the shoe and apparel company Toms. Conducted in January, the study measured corporate brand purpose using an algorithm that looked at four main elements: standing for more than just making money; improving the lives of people and communities; benefiting society as a whole; and changing the world for the better."
Article: SpaceX, Seventh Generation, and Toms Among Most Purposeful Brands, According to New Study