"By harnessing design thinking, it’s possible to make human-centered recycling systems a reality."
Matrix 4 Artist In Residence Eric Heubsch Turns 'Waste' Into Art | Matrix 4/Instagram
"Recycling is complicated. A complex web of value chains, local governments, and informal and formal economy players often makes recycling a confusing system for many people.
"Yet, people are the cornerstone of making the recycling system work. Consumers are the catalysts for driving the increased demand for recycled goods, as well as ensuring there is enough recyclable material in the supply chain by properly sorting and disposing of their waste at home.
"Ensuring recyclability starts with putting people at the forefront to develop new systems and materials to create a continuous lifecycle for plastics. We need to design systems for humanity."
Article: Designing for Humanity: New Possibilities for Plastic