Social Messaging
Group to spend millions on "I Love Working Downtown" campaign

Workers build an outdoor patio at a restaurant in downtown Montreal, Quebec, on June 5. 
Photographer: Christinne Muschi/Bloomberg


"Even as the city reopens after months under curfew, Montrealers have grown fond of working remotely: 76% said in an April survey they want to continue to spend at least half their workweek at home. At the same time, employers are rethinking the raison d’etre of the office and considering new perks."

“'...This really is a major charm offensive,” Chamber President Michel Leblanc said in an interview. 'The goal is to get people to say ‘I want to go downtown, I’m going to work and discover all that’s going on, all that’s new.’”

Article: Montreal Plots ‘Charm Offensive’ to Lure Workers Downtown


Related Article: The Future of Downtowns Still Hangs in the Balance