Brand Expression
A perfect example of effective athletic sponsorship 

Jordyn Barratt competes in the Women's Park Open qualifier during the 2021 Dew Tour on May 20 in Des Moines, Iowa. gettyimages.com

This Cliff Bar logo looks so at home as a sticker on the bottom of a pro's skateboard that at first I didn't recognize it as a paid placement.

Article: Sports Photos of the Week