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Biomimicry, Organizational Health Nature can show us the way to leading our businesses and organizations, too. "Do we focus on bringing in new customers? Or better serving existing customers? Do we spend more money on marketing? Developing new products? Better products? What is the opportunity cost of focusing on one problem over another? Where do we focus next for the greatest returns? "These are the questions most business owners struggle with on a daily basis. In fact, a lot of the stress of growing a business often arises from this basic conflict. Not knowing which problem is most worth solving, feeling like our attention is being pulled in multiple directions at once. "Apart from inspiring innovation, few know that nature can also help us define our areas of focus. Outside of well-defined design challenges, the natural world can also help reveal the areas of leverage inside our businesses. "When we look at some of the fundamental patterns that exist in nature, we can see that these also exist in other systems. A business, which shares the similar basic objective of growth, is one of these. By understanding how the areas of leverage in our businesses mimic those found in nature, we can avoid that feeling of being pulled in multiple directions at once." |