How to use a simple promotional tool to share your company's personality
"Back in 2005, an auto repair shop in Seattle, WA, was converted into a gas station and convenience store called ExtraMile. A sign was erected outside that the new owners initially used to advertise promotions and special deals. However, they eventually came up with something better. They started using it to share hilarious puns, and people loved it. The sign eventually got a name – the Wallingford Sign – and now has over 50k followers on social media that wait for and read the latest weekly pun."
Article: 20 Times This Local Gas Station Made The Whole Town Laugh With Their Hilarious Signs