"Procter & Gamble (P&G), which has been at the forefront of the inclusivity-in-media movement with its thought-provoking ads and socially impactful programming, has partnered with LGBTQ media advocacy giant GLAAD to launch The Visibility Project — a campaign to drive and sustain LGBTQ inclusion in ads and marketing, and to leverage the power of these media to accelerate LGBTQ acceptance.

"P&G’s Pantene brand, for example, has set the bar for queer and transgender inclusion and visibility: In 2018, Pantene Philippines gained worldwide attention with its #StrongerTogetherad campaign featuring transgender supermodel Kevin Balot. In 2019, the brand launched its “Power to Transform” campaign celebrating the broader spectrum of beauty within the LGBTQ community, partnered with GLAAD for a holiday ad featuring the Trans Chorus of Los Angeles, and partnered with the Dresscode Project to help reduce the stress transgender people often experience when visiting a hair salon. In 2020, its “Family Is BeautifuLGBTQ” series of ads highlighted queer couples who have adopted children from different cultural backgrounds; and in March of this year, the company’s viral ad featured a lesbian couple and their transgender daughter."

Article: P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising