"The sign has been everywhere, but the very first one appeared in Madison, Wisconsin, where a librarian named Kristin Garvey came up with the concept in 2016, the day after Trump was elected. “The sense of loss I felt that day was more than I’ve ever felt after an election,” she told me recently. In her low spirits, she put her kids down for a nap and, she says, thought about the people who would be most affected by Trump’s presidency. Garvey pulled together a number of quotes she found from activists, liberal politicians, and different social justice movements and inscribed them in Sharpie on a white poster board. “I don’t really know why I decided on a sign,” she said. 'Maybe it shows my age more than anything.'

"But it quickly made its way to the internet: According to Garvey, a passerby took a picture of the sign and posted it to Facebook, where it was noticed by local activist Jennifer Rosen Heinz, who then recruited artist Kristin Joiner to stylize the copy with neon hues and pleasingly erratic fonts. The three women banded together to sell physical and digital versions, with proceeds going to the ACLU, Garvey said. Demand became so intense that they couldn’t manage the franchise themselves, so they decided to hand the rights for the sign over to an organization that had the operational bandwidth and could really use the revenue."

Article: In This House, We Believe