Strategic Positioning, Brand Strategy As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term value. "Now is the time for businesses and their marketing teams to review their strategic positioning. As we come out of lockdown into a world that has changed, it will pay organisations to ensure they are taking advantage of market forces as they are now and differentiating from competitors where there is an advantage to be gained." "Spending time now, as we leave lockdown, refreshing your brand strategy for the world we live in today will provide your business with firmer foundations to compete and grow with real confidence and energy. This will also help maximise chances of success in new direct channels." Article: Don’t Waste a Good Crisis – Take the Opportunity to Rebuild Your Strategy