Broader environmental sustainability will be the next competitive advantage and will drive a massive business transformation.
"'Brands have no choice but to listen to consumers and to broader societal trends. The COVID-19 crisis accelerated the importance of climate change and consumers are increasingly greener and demand sustainable brands,' says Thomas Husson, VP and principal analyst at Forrester, adding that it’s a 'phenomenon' seen across the U.S. and Europe. 'Broader environmental sustainability will be the next competitive advantage and will drive a massive business transformation.'
"This Earth Day, many brands including SodaStream, Levi’s and Hyundai are continuing their sustainable efforts from years past, while brands like TikTok and Tinder are making waves for the first time."
Article: Earth Day 2021: How Brands are Responding to Consumer Demands for Sustainability