Refining the All-Time Marketing Bullshit Top 10
Mark Ritson is a columnist at the UK magazine Marketing Week. He's known for his wit and his wisdom. His pedagogy seems to be that it's easier to learn if you're laughing. He's also the founder of Mini MBA, an online offering that promises that you can "Take your skills to the next level with the Mini MBA in Marketing and Brand Management".
Late last year he was outraged by the snack giant Mondelez's plan to “stop marketing and start humaning”, calling it “utter bollocks”. He used his fury as an excuse to survey other examples of "marketing bullshit" and to establish the "all-time marketing bullshit top 10", which the magazine published last November.
The column received a lot of feedback, which ranged from "There is no way that Seth Godin should be on this list", to "You completely missed Sinek's Golden Circle".
"Following many suggestions and much discussion, Ritson admits he was forced to do something he rarely does – change his opinion." Last week he published his "ultimate" marketing bullshit top 10.
"Based on his very scientific calculation of nonsense multiplied by damage, ‘humaning’ has dropped out the top 10, making way for five new entries."
The video embedded in this article amounts to a master class in branding. It makes me believe that he really does offer "a Mini MBA in Marketing and Brand Management".
Article: Mark Ritson’s Ultimate Marketing Bullshit Top 10