Marketing, Corporate Social Responsibility If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. "A recent review of online sustainability claims in the EU found that a whopping 40 percent was deemed as ‘greenwashing,’ with false and exaggerated claims. This kind of mis-information is not only frustrating for consumers, it is preventing the advancement of a sustainable and/or circular economy. If consumers are to embrace sustainable products, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. "Here are seven steps to success for authentically marketing your company’s circular wares." Article: 7 Tips for Engaging Consumers on Circularity