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UX, Audience Needs Four common questions you should avoid to improve the quality of your user interviews Regular readers know how much credence I put in talking with your customers and stakeholders. But there is a wrong way to do it. Amy Rogers summarizes four common mistakes. "Interviews are simple to run, but it can be easy to mess them up and ask the wrong questions. A common mistake is to ask your interviewee to come up with a solution with you. This is wrong. What you’re doing is trying to understand them so that your team can make something for them. The design should be left to the professionals, right? "Asking the wrong questions in interviews can lead you down a path where you aren’t discovering anything. Or worse, focusing on the wrong points." |