In order to support French potato farmers who can no longer sell their produce due to restaurant closures across France, Burger King is giving away bags of potatoes with every visit to a drive-thru.
"From the minds of Paris-based creative agency Buzzman, the new campaign for Burger King France has seen the fast food chain buy 200 extra tons of potatoes. Since yesterday, Burger King has been giving away a one kilo bag of potatoes to each customer who visits a drive-thru.
"It comes in a bid to help French potato farmers unable to sell their produce due to widespread restaurant closures across the nation, as a result of the coronavirus pandemic.
"(The campaign) is being supported in The Journal Du Dimanche French newspaper and on the brand’s social media network.
"The operation will be available in all Burger King drive-thrus across France."
Article: Burger King France Giving Away Potatoes at Drive-Thrus to Support Farmers