A F*ck You for a Cause
Public Inc. is a Toronto-based agency that puts social purpose at the core of their clients' messaging and strategy. This year they used their holiday gift-giving budget to make a donation to the Mental Health Coalition and the Black Health Alliance. And they made this hilarious spot in which everyday people say F*ck You, 2020. "Because the best way to say 🖕you to 2020 is by making sure that people have the mental health support they need in 2021. Join us. Let’s end this year on a F*%&ing high note." Definitely NSFW, but so worth sharing. As of this morning, just eight days after launch, the video has been watched 652,226 times.
Video: Public Work | A Holiday Campaign (Uncensored)