Why won’t your designer just make the logo bigger?
Apple has developed a design system that is deceptively simple. Everything about Apple’s design is functional. Only the very essential elements are present, and as a result, the tiny bit of information there is left always takes center stage. Photo by Julian O’hayon on Unsplash
If I had a dollar for every time I've been asked to make the logo bigger.... Reinoud Schuijers has done a good job of articulating why the request usually doesn't make sense. The short answer is that the logo isn't the point, the design is. In a well considered design the logo will be more obvious, not less, when balanced as one component of the whole.
"Nothing well-designed is the way it is, simply 'because it looks good.' It’s the other way around: it looks good to you as a result of the way it is."
Article: Why Your Designer Won’t Make the Logo Bigger