“It’s about that fearless spirit and imagination when pushing boundaries.”
How do you make a brand associated with upperclass people braving the elements at their country estates hip and cool? You dress four hip and cool young dancers in the clothes, and ask them to brave the elements on an urban street while reinterpreting one of pop-culture's most iconic on-screen dance performances, Gene Kelly's 'Singing in the Rain'. This ad is so much fun to watch.
It's a great example of content so good that the audience will share it, meaning that the sponsor doesn't need to buy the media on which it appears.
Article: Burberry Debuts a Mesmerizing, Modern Take on 'Singin' in the Rain'
(Thanks to my friend and colleague Sabrina Hamilton for sharing this wonderful spot.)