USA: Can this brand be saved?
This week Fast Company ran a five part series that they called "USA: Can This Brand Be Saved?”. "They approached the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go from here."
As a part of the effort they asked one of the world’s leading ad agencies, Wieden+Kennedy, to give some ideas on how the USA might restore luster to the brand. It is brilliant. The deck they present is a master class in brand identity. And, like any good brand, their identified brand promise will fill you with feelings of aspiration and much-needed hope.
Article: The Great American Rebrand