Branding, Brand Extension, Advertising
Some of corporate America’s biggest ‘what were they thinking?’ moments


[Photos (left to right, top to bottom): Robyn Beck/AFP/Getty Images, Jozsef Soos/iStock, Rick Friedman/Corbis/Getty Images, Disney, Tropicana, Microsoft, Juicero, Alexander Migl/Wiki Commons, Pepsi]

"Advertising and marketing have always been ripe for missteps and pop-culture absurdity, but the emergence of the internet, followed by the rise of social platforms, created seismic changes in how we consume and enjoy media, products, and even communicate with each other. That has made for some historically fertile ground for brand failure, and here’s our tour through the most notable failures since 1995—with lessons that endure for those wise enough to heed them."

Article: The 25 Most Spectacular Branding Fails of the Last 25 Years