Collaboration, Creative Process
Innovation doesn’t happen in isolation

"The human brain is incredibly complex and capable of wonderful feats. Yet, our minds have inherent processing and attentional limitations. But what our brains can’t achieve at an individual level is largely offset by what we manage to accomplish at a collective level."

"A key difference between ourselves and less advanced species is our collective brain, a web of knowledge powered by an organic version of our modern networked thinking. Innovation does not happen in isolation. It happens within our collective brains."

Article: The Collective Brain: Where Does Innovation Come From?