Window displays that demonstrate the value of local reporting
"One day last June, New Yorkers woke up to find that vacant storefronts in each borough had been revived overnight. This time, the new tenant wasn’t a bodega or a clothing boutique: It was the New York Times. The newspaper had transformed five shuttered retail spaces into six-week-long art installations that were free and open to the public. Each brought to life a recent investigative report in New York City, ranging from taxi drivers’ struggles to obtain licenses to the tragic death of a sex worker in Queens.
"The Times partnered with design studio Local Projects to bring these installations to life; “The Truth is Local” is the winner of our 2020 Innovation by Design Award in the category of Retail Environments. Local Projects was given an open-ended brief to find a creative use of vacant stores, according to creative director Christopher Fung. The goal was to demonstrate the Times‘ commitment to reporting about its hometown, while spurring a new generation of New Yorkers to subscribe. Fung’s team decided to create window displays that would stop pedestrians in their tracks. While passersby couldn’t enter the store, the idea was to use imagery and sound to immerse people in the Times‘ storytelling."
Article: How the New York Times Transformed Vacant Storefronts Into Powerful Works of Art