A better way to design and maintain a graphic standards manual
"Designers working with brands in 2020 are usually reliant on PDFs when it comes to presenting guidelines to clients. But Standards Manual duo Hamish Smyth and Jesse Reed want creatives to move past this format and instead turn to digital guidelines via their new platform Standards.
"The problem with creating PDF brand guidelines, according to Smyth and Reed, is that it is an inherently static medium. Whenever guidelines are updated or altered, a new PDF needs to be sent out to relevant people and care needs to be taken to ensure everyone involved is using the correct version of assets.
"To fix this problem, Smyth and Reed are developing Standards as an online library-style platform – allowing designers to directly embed elements like animations, typefaces, videos and colour values into their guidelines, where a traditional PDF would not."
Article: Standards Manual Wants to Change How Brand Guidelines Are Designed