"In times of crisis, we must be able to reimagine. Fighting disruptions and disasters with financial austerity, mass employee layoffs and various types of fine-tuning in the same, old planning systems is not the way forward. We need to design Moonshots — desirable and inspiring visions of the future — to ensure better days for society, the planet and business, instead of succumbing to predictable scenarios. We need to be visualizing the future we want, and, in a spirit of aspiration, taking firm steps to achieve it. This kind of Moonshot thinking has been responsible not only for the famous 1960s moon landing, but also numerous other breakthroughs since then.

"The best leverage to build resilience and to reimagine? Experts around the world can't think of better tools than sustainability and regeneration — ensuring that we design new Moonshots consistent with science-based, context-based, net-positive thinking. Little wonder that a few weeks ago, the President of the European Commission, Ursula von der Leyen, yet again pointed to the European Green Deal as the smartest driving force behind recovery at this time. That said, ensuring economic recovery requires more than just bold ideas and investment."

Article: The Moonshot Approach: 5 Critical Elements of Transformational Leadership