Purpose as Strategy
This short article provides a bite-size summary of a new report from the Saïd Business School at the University of Oxford, Enacting Purpose Within The Modern Corporation. The report argues that this time when businesses are having to rebuild based on some sense of a ‘new normal’, presents an opportunity to do so on stronger foundations.
"Purpose articulates why an organization exists, the authors say. 'It sets out the issues that an organisation seeks to solve … This sets it apart from three other important organizing principles for organizations – values, mission and vision.' And the report provides a simple five concept framework to name company purpose.
Article: A Framework for Purpose