"NYC-born beverage brand Vita Coco was originally planning to launch a campaign this year focusing on its Pressed coconut water line, until the pandemic changed the brand’s plans. 

"Vita Coco’s marketing team and creative agency, Interesting Development, decided instead to use their marketing efforts to support bodegas – a category of shops that has traditionally been a big source of sales for the brand, and a key part of NYC life that’s taken a big hit as the city became a center of the Covid-19 crisis."

Article: Vita Coco: Support NYC Bodegas by Interesting Development