"Made you look."
Right, I wish that more states followed Vermont's lead and banned outdoor advertising. But, if billboards and posters are there, we might as well make them as smart and entertaining as possible. One of the reasons that I like the category of Out of Home advertising, is that people tend to see the same ads over and over again, and as my clients hear me say over and over again, the sharpest tools you have in your communications toolbox are clarity of point of view, and repetition.
Writing in Better Marketing, Victoria Kurichenko, has collected 10 examples of outdoor advertising that grabs and holds your attention.
Article: 10 Billboards That Would Make You Pull Over on the Highway