UX, Design
To design for change, first, we must understand more about human behaviors.



"How can we design for human change? How can we influence people to make certain decisions yet in an ethical way? And how can we keep customers engaged and retained with products and services?

"Behavioral Design is here to guide teams, such as Customer Experience, Data Science, and Product, in understanding how people think, feel and react. By practising the many ideas and techniques associated with the ever-emerging field, organisations can reach out to their customers’ intrinsic needs."

"But remember:

  • Designing for behaviors is about persuasion, not coercion
  • The ideas and techniques in Behavioral Design should not be practised like Dark Elixir! So that means no dark patterns nor tactics that go against the user’s best interest
  • Customer needs and satisfaction should be the focal point of increasing engagement and retention
  • The more you can learn about behaviors, then the more you can meet your target audiences’ intrinsic needs"

Article: The Behavioral Design Toolbox: 20 Ideas and Techniques