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Advertising, Social Messaging For us, lockdown was temporary. For some animals, it's for life. ![]() Wiki describes the the Born Free Foundation as "an international wildlife charity that campaigns to 'Keep Wildlife in the Wild'. It protects wild animals in their natural habitat, campaigns against the keeping of wild animals in captivity and rescues wild animals in need." In this brilliantly conceived and executed spot by agency Engine and animation house Aardman, the voices of caged animals are really human interview subjects speaking of their personal experience of lockdown. "The people's complaints about their feelings of captivity, paired with animated animals such as tigers, an orangutan, an elephant and some humorously incontinent lemurs, become a hard-hitting message about animal suffering. The film ends by pointing out that their entrapment will last a lifetime—rather than just a few months." Article: Pandemic Lockdown Interviews Give Heart-Breaking Context to Plight of Captive Animals in Animated PSA From Aardman |